01724nam a22003377a 4500 OSt 20260601105107.0 260528s20102010at acbder|||| 001 0 eng d 9781439041376 [paperback] University of Cebu-Banilad University of Cebu-Banilad Czinkota, Michael R., author. Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. Ninth edition ; International edition. Australia : South-Western Cengage Learning, c2010. xxviii, 693 pages : colored illustrations ; 27 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes glossary and index. Contents: Part 1 The international marketing — Part 2 International market entry and development — Part 3 Export marketing mix — Part 4 The global marketing mix. "Thank you for reading our book! Practicing International marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it's fun to succeed. It is therefore with great pleasure that we present the ninth edition of Principle of International Marketing to you." —Preface Adult Donation Biore, Christopher College of Business and Accountancy Business / Management Text in English International marketing. Ronkainen, Ilkka A., author. ddc BK Leslie [new] 05/28/2026 Janna [checked&edited] 06/01/2026 15318 15318 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2026-05-28 Donated by: Dr. Christopher Biore 0 658.848 C99 2010 3UCBL000029113 2026-05-28 2026-05-28 SR