Czinkota, Michael R. creator author. Ronkainen, Ilkka A. author. text at Australia South-Western Cengage Learning c2010 2010 Ninth edition ; International edition. monographic eng xxviii, 693 pages : colored illustrations ; 27 cm. "Thank you for reading our book! Practicing International marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it's fun to succeed. It is therefore with great pleasure that we present the ninth edition of Principle of International Marketing to you." —Preface Contents: Part 1 The international marketing — Part 2 International market entry and development — Part 3 Export marketing mix — Part 4 The global marketing mix. Adult adult Michael R. Czinkota, Ilkka A. Ronkainen. Includes glossary and index. Donation Biore, Christopher College of Business and Accountancy Business / Management Text in English International marketing 9781439041376 [paperback] University of Cebu-Banilad 260528 20260601105107.0