TY  - BOOK
AU  - Czinkota, Michael R.,
AU  - Ronkainen, Ilkka A.,
TI  - Principles of international marketing
SN  - 9781439041376 [paperback]
PY  - 2010///
CY  - Australia
PB  - South-Western Cengage Learning, 
KW  - International
KW  - marketing
N1  - Includes glossary and index; Contents: Part 1 The international marketing — Part 2 International market entry and development — Part 3 Export marketing mix — Part 4 The global marketing mix; Adult
N2  - "Thank you for reading our book! Practicing International marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it's fun to succeed. It is therefore with great pleasure that we present the ninth edition of Principle of International Marketing to you." —Preface
ER  -