02666nam a22003377a 4500 OSt 20260601105859.0 260528s20132013ph ad||er|||| 000 0 eng d 9789814416757 [newsprint] University of Cebu-Banilad University of Cebu-Banilad Boone, Louis E., author. Principles of marketing / Louis E. Boone and David L. Kurtz. Philippine edition. Pasig City, Philippines : Cengage Learning Asia Pte Ltd (Philippine Branch), c2013. v, 427, A-14, B-6 G-10 pages : illustrations (black and white) ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes glossary. Contents: Chapter 1 Marketing: The art and science of satisfying customers — Chapter 2 The marketing environment, ethics, and social responsibility — Chapter 3 Consumer behavior — Chapter 4 Marketing research and sales forecasting — Chapter 5 Market segmentation, targeting, and positioning — Chapter 6 Product and service strategies. "Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The mast successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, Principles of Contemporary Marketing, continues to evolve, both as a product and as a brand. This 14th edi tion of Principles of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green Marketing. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz& Boone, Principles of Contemporary Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why we've been the standard-bearer for so long but also prove to YOU and your STUDENTS why Kurtz & Boone remains... IN A CLASS BY ITSELF!" —Preface Adult Donation Biore, Christopher College of Business and Accountancy Business / Management Text in English Marketing. Kurtz,David L., author. ddc BK Leslie [new] 05/28/2026 Janna [checked&edited] 06/01/2026 15327 15327 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2026-05-28 Donated by: Dr. Christopher Biore 0 658.8 B64 2013 3UCBL000029206 2026-05-28 2026-05-28 SR