02853nam a22003257a 4500 OSt 20260608112623.0 260608r20142016ph a|||er|||| 001 0 eng d 9781285918914 [newsprint] University of Cebu-Banilad University of Cebu-Banilad Boone, Louis E., author. Principles of marketing / Louis E. Boone and David L. Kurtz. Philippine edition. Taguig City, Philippines : Cengage Learning Asia Pte Ltd., c2016. xvii, 427 pages : illustration (black and white) ; 25 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes glossary. Contents: Chapter 1 Marketing: the art and science of satisfying customers -- Chapter 2 The marketing environment, ethics, and social responsibility -- Chapter 3 Consumer behavior -- Chapter 4 Marketing research and sales forecasting -- Chapter 5 Market segmentation, targeting, and positioning -- Chapter 6 Product and service strategies -- Chapter 7 Pricing concepts -- Chapter Pricing strategies -- Chapter 9 Marketing channels and supply chain management -- Chapter 10 Retailers, wholesalers, and direct marketers -- Chapter 11 Integrated marketing communications, advertising, and public relations -- Chapter 12 Personal selling and sales promotion. "Products often begin their lives as something extraordinary, and as they grow, they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate, emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Boone & Kurtz, Principles of Marketing, continues to evolve, both as a product and as a brand. This 16th edition of Principles of Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on social media. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Principles of Marketing, remain intact and focused on excellence, as always. I present to you a text and supplement package that will not only show you why we've been the standard-bearer for so long but also prove to you why Boone & Kurtz remains....in a class by itself!" --Preface Adult Donation Biore, Christopher College of Business and Accountancy Business / Management Text in English Marketing. Kurtz, David L., author. ddc BK Janna [new] 06/08/2026 15359 15359 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN SUBJ.REF 2026-06-08 Donated by: Dr. Christopher Biore 0 658.8 B64 2016 3UCBL000029180 2026-06-08 2026-06-08 SR