TY  - BOOK
AU  - Baron, Robert A.,
TI  - Social Psychology
SN  - 0205349773 [hardbound]
PY  - 2003///
CY  - United States of America
PB  - Pearson Education, Inc.
KW  - Psychology
KW  - Social
N1  - Includes bibliographical references, glossary, index; Contents: 1 The field of social psychology: How we think about and interact with others — 2 Social perception: Understanding others — 3 Social cognition: Thinking about the social world — 4 Attitudes: Evaluating the social world — 5 Aspects of social identity: Self and gender — 6 Prejudice: Its causes, effects. and cures — 7 Interpersonal attraction: Meeting, liking, becoming acquainted — 8 Close relationships: Family, friends, lovers, and spouses — 9 Social influence: Changing others' behavior — 10 Prosocial behavior: Helping others — 11 Aggression: Its nature, causes, and control — 12 Groups and individuals: The consequences of belonging — 13 Social psychology in action: Applications to law, medicine, and organizations; Adult
N2  - "Thirty years—that's long, long time. But it is precisely how long we have been writing this book. When we began, in 1972, the world was a very different place. Nixon was president but "Watergate" was still an unknown word to most Americans. Personal computers were twelve years or so in the future, and cellular phones, CDs, and Palm Pilots—electronic marvels we now take for granted—existed largely in the realm of science fiction. Fashions, too, were very different; mini-skirts and "hot pants" were all the rage for women, while long side-burns, extra-wide ties, and widely flaring bell-bottoms were definitely "in" for men." —Preface
ER  -