02161nam a22003257a 4500 OSt 20260827081620.0 260826b |||||||| |||| 00| 0 eng d 9786214064007 [newsprint] University of Cebu-Banilad University of Cebu-Banilad Pasahol, Jhon Ven Saint Laqui, author. Mastering advertising : foundations and techniques for the modern age / Dr. Jhon Ven Saint Laqui Pasahol. Intramuros, Manila, Philippines : Mindshapers Co., Inc., c2025. x, 348 pages ; 25.6 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references. Contents: Chapter 1 Introduction to advertising — Chapter 2 The advertising industry landscape in the Philippines — Chapter 3 Core principles of advertising — Chapter 4 Consumer behavior and advertising — Chapter 5 Advertising strategies and planning — Chapter 6 Creative development in advertising — Chapter 7 Media channels and advertising — Chapter 8 Advertising metrics and analytics — Chapter 9 Digital advertising and marketing — Chapter 10 Regulatory and ethical considerations — Chapter 11 Global perspectives in advertising — Chapter 12 The future of advertising — Chapter 13 Case studies and best practices — References. "Welcome to Mastering Advertising: Foundations and Techniques for the Modern Age. As the advertising landscape undergoes, rapid transformation, staying ahead requires a deep understanding of both time-tested principles and emerging innovations. This book aims to bridge that gap, offering a comprehensive guide that balances foundational knowledge with cutting-edge strategies." —Preface Adult Purchased Biore, Christopher College of Business and Accountancy Business / Management Text in English Advertising. Marketing. Internet advertising. ddc FIL Gian [new] 08/26/2026 15612 15612 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN FIL 2026-08-26 ALBASA - Readers Knowledge 695.00 0 659 P26 2025 3UCBL000029824 2026-08-26 2026-08-26 FIL