Mastering advertising
foundations and techniques for the modern age
Pasahol, Jhon Ven Saint Laqui
creator
author.
text
Intramuros, Manila, Philippines
Mindshapers Co., Inc.
c2025
monographic
eng
x, 348 pages ; 25.6 cm.
"Welcome to Mastering Advertising: Foundations and Techniques for the Modern Age. As the advertising landscape undergoes, rapid transformation, staying ahead requires a deep understanding of both time-tested principles and emerging innovations. This book aims to bridge that gap, offering a comprehensive guide that balances foundational knowledge with cutting-edge strategies." —Preface
Contents: Chapter 1 Introduction to advertising — Chapter 2 The advertising industry landscape in the Philippines — Chapter 3 Core principles of advertising — Chapter 4 Consumer behavior and advertising — Chapter 5 Advertising strategies and planning — Chapter 6 Creative development in advertising — Chapter 7 Media channels and advertising — Chapter 8 Advertising metrics and analytics — Chapter 9 Digital advertising and marketing — Chapter 10 Regulatory and ethical considerations — Chapter 11 Global perspectives in advertising — Chapter 12 The future of advertising — Chapter 13 Case studies and best practices — References.
Adult
Dr. Jhon Ven Saint Laqui Pasahol.
Includes bibliographical references.
Purchased Biore, Christopher College of Business and Accountancy Business / Management
Text in English
Advertising
Marketing
Internet advertising
9786214064007 [newsprint]
University of Cebu-Banilad
260826
20260827081620.0