TY  - BOOK
AU  - Pasahol, Jhon Ven Saint Laqui,
TI  - Mastering advertising: foundations and techniques for the modern age 
SN  - 9786214064007 [newsprint]
PY  - 2025///
CY  - Intramuros, Manila, Philippines
PB  - Mindshapers Co., Inc.
KW  - Advertising
KW  - Marketing
KW  - Internet advertising
N1  - Includes bibliographical references; Contents: Chapter 1 Introduction to advertising — Chapter 2 The advertising industry landscape in the Philippines — Chapter 3 Core principles of advertising — Chapter 4 Consumer behavior and advertising — Chapter 5 Advertising strategies and planning — Chapter 6 Creative development in advertising — Chapter 7 Media channels and advertising — Chapter 8 Advertising metrics and analytics — Chapter 9 Digital advertising and marketing — Chapter 10 Regulatory and ethical considerations — Chapter 11 Global perspectives in advertising — Chapter 12 The future of advertising — Chapter 13 Case studies and best practices — References; Adult
N2  - "Welcome to Mastering Advertising: Foundations and Techniques for the Modern Age. As the advertising landscape undergoes, rapid transformation, staying ahead requires a deep understanding of both time-tested principles and emerging innovations. This book aims to bridge that gap, offering a comprehensive guide that balances foundational knowledge with cutting-edge strategies." —Preface
ER  -