02548nam a22003377a 4500 OSt 20260915154139.0 260901b |||||||| |||| 00| 0 eng d 9786214063925 [newsprint] University of Cebu-Banilad University of Cebu-Banilad Pasahol, Jhon Ven Saint L., author. Modern marketing management : techniques for the digital age / Dr. Jhon Ven Saint L. Pasahol, Dr. Honeylette D. Villanueva. Intramuros, Manila : Mindshapers Co., Inc., c2025. x, 388 pages ; 25.3 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references. Contents: Preface — 1 Introduction to modern marketing management — 2 Digital marketing landscape — 3 Consumer behavior in the digital era — 4 Strategic planning in digital marketing — 5 Content marketing and storytelling — 6 Social media marketing — 7 Search engine optimization (SEO) — 8 Paid advertising in the digital space — 9 Email marketing and automation — 10 Data analytics and measurement — 11 Mobile marketing strategies — 12 Emerging trends and innovations — 13 Ethical considerations in digital marketing — 14 Future of marketing management — References. "Welcome to "Modern Marketing Management: Techniques for the Digital Age." In today's fast-paced and ever-evolving business landscape, the role of marketing had undergone a profound transformation. With the advent of digital technologies, marketers are presented with unprecedented opportunities to connect with consumers, drive engagement, and achieve business objectives like never before. This book is designed to be a comprehensive guide for marketers navigating the complexities of the digital age. Whether you're a seasoned marketing professional seeking to enhance your skills or a newcomer looking to understand the fundamentals, this book aims to equip you with the knowledge, fools, and techniques necessary to thrive in today's digital environment." —Preface Adult Purchased Biore, Christopher College of Business and Accountancy Business / Management Text in English Marketing management. Internet marketing. Digital media. Villanueva, Honeylette D., author. ddc FIL Gian [new] 09/01/2026 15626 15626 0 0 ddc 0 0 UCBL_MAIN UCBL_MAIN FIL 2026-09-01 ALBASA - Reader's Knowledge 695.00 0 658 P26 2025 3UCBL000029859 2026-09-01 2026-09-01 FIL