techniques for the digital age Pasahol, Jhon Ven Saint L. creator author. Villanueva, Honeylette D. author. text Intramuros, Manila Mindshapers Co., Inc. c2025 monographic eng

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x, 388 pages ; 25.3 cm. "Welcome to "Modern Marketing Management: Techniques for the Digital Age." In today's fast-paced and ever-evolving business landscape, the role of marketing had undergone a profound transformation. With the advent of digital technologies, marketers are presented with unprecedented opportunities to connect with consumers, drive engagement, and achieve business objectives like never before. This book is designed to be a comprehensive guide for marketers navigating the complexities of the digital age. Whether you're a seasoned marketing professional seeking to enhance your skills or a newcomer looking to understand the fundamentals, this book aims to equip you with the knowledge, fools, and techniques necessary to thrive in today's digital environment." —Preface Contents: Preface — 1 Introduction to modern marketing management — 2 Digital marketing landscape — 3 Consumer behavior in the digital era — 4 Strategic planning in digital marketing — 5 Content marketing and storytelling — 6 Social media marketing — 7 Search engine optimization (SEO) — 8 Paid advertising in the digital space — 9 Email marketing and automation — 10 Data analytics and measurement — 11 Mobile marketing strategies — 12 Emerging trends and innovations — 13 Ethical considerations in digital marketing — 14 Future of marketing management — References. Adult Dr. Jhon Ven Saint L. Pasahol, Dr. Honeylette D. Villanueva. Includes bibliographical references. Purchased Biore, Christopher College of Business and Accountancy Business / Management Text in English Marketing management Internet marketing Digital media 9786214063925 [newsprint] University of Cebu-Banilad 260901 20260915154139.0