02682nam a22003377a 4500003000400000005001700004008004100021020003000062040005900092100004100151245013000192260005700322300002900379336002100408337002500429338002300454504004100477505060200518520077601120521001001896541009401906546002002000650002602020650002402046650001902070700004002089942001302129998002702142999001702169952015802186OSt20260915154139.0260901b        |||||||| |||| 00| 0 eng d  a9786214063925 [newsprint]  aUniversity of Cebu-BaniladcUniversity of Cebu-Banilad  aPasahol, Jhon Ven Saint L.,eauthor.  aModern marketing management :btechniques for the digital age /cDr. Jhon Ven Saint L. Pasahol, Dr. Honeylette D. Villanueva.  aIntramuros, Manila :bMindshapers Co., Inc.,cc2025.  ax, 388 pages ;c25.3 cm.  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aIncludes bibliographical references.  aContents: Preface — 1 Introduction to modern marketing management — 2 Digital marketing landscape — 3 Consumer behavior in the digital era — 4 Strategic planning in digital marketing — 5 Content marketing and storytelling — 6 Social media marketing — 7 Search engine optimization (SEO) — 8 Paid advertising in the digital space — 9 Email marketing and automation — 10 Data analytics and measurement — 11 Mobile marketing strategies — 12 Emerging trends and innovations — 13 Ethical considerations in digital marketing — 14 Future of marketing management — References.  a"Welcome to "Modern Marketing Management: Techniques for the Digital Age." In today's fast-paced and ever-evolving business landscape, the role of marketing had undergone a profound transformation. With the advent of digital technologies, marketers are presented with unprecedented opportunities to connect with consumers, drive engagement, and achieve business objectives like never before. This book is designed to be a comprehensive guide for marketers navigating the complexities of the digital age. Whether you're a seasoned marketing professional seeking to enhance your skills or a newcomer looking to understand the fundamentals, this book aims to equip you with the knowledge, fools, and techniques necessary to thrive in today's digital environment." —Preface  aAdult  aPurchasedxBiore, ChristopheryCollege of Business and AccountancyzBusiness / Management  aText in English  aMarketing management.  aInternet marketing.  aDigital media.  aVillanueva, Honeylette D.,eauthor.  2ddccFIL  cGian [new]d09/01/2026  c15626d15626  00102ddc4070aUCBL_MAINbUCBL_MAINcFILd2026-09-01eALBASA - Reader's Knowledgeg695.00l0o658 P26 2025p3UCBL000029859r2026-09-01w2026-09-01yFIL