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    <subfield code="a">Exploring Philippine popular culture /</subfield>
    <subfield code="c">by Jonathan L. Ma&#xF1;as, PhD, RPsy, LPT.</subfield>
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    <subfield code="a">viii, 248 pages :</subfield>
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    <subfield code="a">Includes bibliographical references.</subfield>
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    <subfield code="a">Contents: Preface &#x2014; Unit 1 Overview of the Philippine culture &#x2014; Unit 2 Different forms of popular culture in the Philippines (Part 1) &#x2014; Unit 3 Different forms of popular culture in the Philippines (Part 2) &#x2014; Unit 4 Exploring the influences of mass and social  media, social change, movements, and politics on popular culture.</subfield>
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    <subfield code="a">"This book, Exploring Philippine Popular Culture, is designed as a comprehensive resource for understanding the dynamic relationship between culture and contemporary Filipino society. Developed with academic rigor and cultural sensitivity, it provides a structured exploration of how culture - particularly popular culture-shapes, reflects, and responds to social change, media, politics, and the global landscape. It aims to equip learners with a critical awareness of how popular culture influences their identities, beliefs, and behaviors, while also recognizing its role as a powerful force in shaping national consciousness.
The text is organized into four coherent and interrelated units.
Unit 1, Overview of the Philippine Culture, introduces students to foundational concepts, such as definitions, perspectives, characteristics, and evolving trends in culture. It presents an interdisciplinary view by incorporating sociological theories and explores the enduring impact of foreign cultural influences-from Spanish and American to Korean and Chinese- on Philippine society.
Unit 2, Different Forms of Popular Culture in the Philippines (Part 1), delves into emerging forms of Filipino artistic expression, music, literature, values, and culinary traditions. It contextualizes these cultural forms in the digital age, particularly in relation to the rise of e-commerce and consumer behavior.
Unit 3, Different Forms of Popular Culture in the Philippines (Part 2), expands the discussion to include media and entertainment, iconic personalities, and the evolution of fashion. It emphasizes the relevance of television, cinema, and cultural icons in shaping popular tastes, social norms, and national pride.
Unit 4, Exploring the Influences of Mass and Social Media, Social Change, Movements, and Politics on Popular Culture, brings the discourse into sharper focus by exploring how popular culture is both shaped by and shapes media, political developments, and social movements. It highlights the role of digital platforms in democratizing cultural narratives and examines the mutual influence between culture and politics in the Philippine setting.
Each unit is structured with a clear pedagogical approach-beginning with activating prior knowledge, expanding understanding through content, reinforcing learning with activities, and ending with synthesizing reflections.
This learner-centered design encourages critical thinking, cultural appreciation, and meaningful engagement with the world around the students." &#x2014;Preface</subfield>
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