TY  - BOOK
AU  - Maddagan, Ma. Theresa G.,
TI  - Module in managing service enterprise
SN  - 9786214063826 [newsprint]
PY  - 2024///
CY  - Intramuros, Manila
PB  - Mindshapers Co., Inc.
KW  - Service industries
KW  - Management
KW  - Customer services
KW  - Operations management
N1  - Includes index; Contents: Chapter 1. Introduction to service enterprises — Chapter 2. Service delivery models — Chapter 3. Service profit chain — Chapter 4. Service quality — Chapter 5. Customer relationship management — Chapter 6. Service marketing — Chapter 7. Managing service personnel — Chapter 8. Leadership in service organizations — Chapter 9. Ethics and social responsibility in the service industry — APPENDIX - Operational plan outline for service business — References; Adult
N2  - "In today's competitive market, the success of a business often hinges on the quality of its service delivery. Service enterprises, whether they operate in hospitality, healthcare, technology, or other sectors, face unique challenges and opportunities in creating exceptional customer experience. When it comes to managing a service-oriented business, there are different opportunities and problems then with typical product-based businesses. A unique approach to leadership, operations, and customer satisfaction is necessary because to the intangible nature of services, direct client interactions, and the signigidcance of quality delivery. The goal of this book is to give managers and leaders in the service industry the skills and information they need to success in this changing environment. We explore issues including customer experience, employee engagement, service design, and innovation as we delve into the fundamentals of service management. It also looks at the fundamental ideas and methods of running service businesses successfully. Our objective is to offer useful information and doable tactics that can be used in a variety of service-related fields. You can crate a successful service business that offers outstanding value by comprehending the essential elements that influence customer pleasure and loyalty. We invite you to embark on this journey with us as we explore the art and science of managing service enterprises." —Preface
ER  -