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    <subfield code="a">University of Cebu-Banilad</subfield>
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    <subfield code="a">Wakat, Geraldine S.,</subfield>
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    <subfield code="a">Purposive communication /</subfield>
    <subfield code="c">by Geraldine S. Wakat, LPT, PhD, Analyn A. Caroy, LPT, MAT Engl, Freda B. Paulino, LPT, PhD, Magdalina J. Jose, LPT MA ESL, Mary Rose M. Ordonio, LPT, PhD, Amabel C. Palangyos, LPT, PhD, Shyryll M. Palangyos, LPT, MAED Eng, Elaine Grace J. Dizon, LPT, PhD and Melony B. Sao-an, LPT, PhD.</subfield>
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    <subfield code="a">Manila, Philippines :</subfield>
    <subfield code="b">Lorimar Publishing Inc.,</subfield>
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    <subfield code="a">xiii, 184 pages :</subfield>
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    <subfield code="a">Includes bibliographical references.</subfield>
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    <subfield code="a">Contents: Title page &#x2014; Copyright Page &#x2014; Foreword &#x2014; Preface &#x2014; Table of Contents &#x2014; Syllabus &#x2014; Chapter 1 Understanding 21st century communication &#x2014; Chapter 2 Communication aids and strategies using tools of technology &#x2014; Chapter 3 Communication for various purposes &#x2014; Chapter 4 Communication for work purposes &#x2014; Chapter 5 Communication for academic purposes &#x2014; References.                                                                            </subfield>
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    <subfield code="a">"This book on Purposive Communication addresses one of the General Education Core Courses in the New General Education Curriculum mandated by CMO 20, s. 2013. The authors used the syllabus on Purposive Communication (PC) released by the Commission on Higher Education as a guide in crafting this book.
This book consists of five chapters: each chapter articulates learning outcomes lifted from the CHED PC syllabus and each chapter consists of lessons with specific learning outcomes that gear towards the attainment of the learning outcomes of each chapter.
Each lesson is composed of 6 parts, namely, Engaging: Putting Things in the Right Perspective, Initializing, Concept Grounding, Firming Up, Concretizing, and Introspecting. The Engaging part aims to help the students see the importance of the lesson on their academic endeavors, field of specialization, and/ or future career. Initializing presents an introduction of the lesson while Concept Grounding proffers the grounding of the fundamental concepts of the lessons in the psyche of the students. Firming Up presents activities or questions that will help students remember the fundamental concepts while Concretizing engages the students to apply the fundamental concepts learned in each lesson. This book includes Introspecting as the last part of each lesson as reflecting helps the students imbibe not only the theories but also the values they need to learn from each lesson." &#x2014;Preface</subfield>
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