TY  - BOOK
AU  - Kerpen,Dave
TI  - Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) 
SN  - 9780071289672 [newsprint]
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Online social networks
KW  - Social media
KW  - Economic aspects
KW  - Customer relations
KW  - Branding (Marketing)
N1  - Contents: Chapter 1 Listen first, and never stop listening -- Chapter 2 Way beyond "women 25-54": define your target audience better than evil -- Chapter 3 Think-and act-like your consumer -- Chapter 4 Invite your costumers to be your first fans -- Chapter 5 Engage: create true dialogue with, and between, your costumers -- Chapter 6 Response quickly to all bad comments -- Chapter 7 Respond to the good comments, too -- Chapter 8 Be authentic -- Chapter 9 Be honest and transparent -- Chapter 10 Should you ask a lot of questions? -- Chapter 11 Provide value (yes, for free!) -- Chapter 12 Share stories (they're = your social currency!) -- Chapter Inspire your consumers to share stories -- Chapter 14 Integrate social media into the entire costumers experience -- Chapter 15 Use social network ads for greater impact -- Chapter 16 Admit when you screw up, then leverage your mistakes -- Chapter 17 Consistently deliver excitement, surprise, and delight -- Chapter 18 Don't sell! Just make it easy and compelling for costumers to buy
ER  -