TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen, Ilkka A. 
TI  - International marketing principles
T2  - Principles of export guidebooks
SN  - 9789814416382 [newsprint]
PY  - 2012///
CY  - Andover
PB  - Cengage Learning
KW  - Export marketing
KW  - Marketing research
N1  - Includes index; Contents: Part one The international marketing environment -- Part two International market entry and development -- Part three Export marketing mix -- Part four The global marketing mix
ER  -