TY  - BOOK
AU  - Gallo,Carmine
TI  - The innovation secrets of Steve Jobs: insanely different : principles for breakthrough success 
SN  - 9781259071317 [newsprint]
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Creative thinking
KW  - Technological innovations
KW  - Success in business
N1  - Includes bibliographical references (p. 233-234) and index; Contents: Chapter 1 What would Steve do? -- Principles 1 Do what you love; Chapter 2 Follow your heart -- Chapter 3 Think differently about your vision -- Principle 2  Put a dent in the universe; Chapter 4 Inspire evangelists -- Chapter 5 Think differently about your vision -- Principle 3 Kick-start your brain; Chapter 6 Seek out new experiences -- Chapter 7 Think differently about how you think -- Principle 4 Sell dreams, not products; Chapter 8 See genius in their craziness -- Chapter 9 Think differently about your customers -- Principle 5 Say no to 1000 things; Chapter 10 Simplicity is the ultimate sophistication -- Chapter 11 Think differently about design -- Principle 6 Create insanely great experiences; Chapter 12 We're hereto help you grow -- Chapter 13 Think differently about your brand experience -- Principle 7 Master the message; Chapter 14 The world's greatest corporate storyteller -- Chapter 15 Think differently about your story
ER  -