TY  - BOOK
AU  - Cravens,David W.
AU  - Le Meunier-FitzHugh,Kenneth
AU  - Piercy,Nigel
TI  - The Oxford handbook of strategic sales and sales management
T2  - Oxford handbooks in business and management
SN  - 9780199569458 [paperback]
PY  - 2011///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Management
KW  - Sales management
N1  - Includes bibliographical references and index; Contents: Part I Sales strategy and environment -- Part II Sales management -- Part III The sales force and the customer -- Part IV The organization and sales relationships
UR  - http://www.loc.gov/catdir/toc/fy11pdf04/2010933155.html
ER  -