TY  - BOOK
AU  - Baines,Paul
AU  - Fill,Chris
AU  - Page,Kelly
TI  - Essentials of marketing
SN  - 9780199646500 [paperback]
PY  - 2013///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references (pages 385-386), glossary and index; Contents: Part 1: Marketing fundamentals -- Part 2: Principles of marketing management -- Part 3: The marketing mix principles -- Part 4: Principles of relational marketing
ER  -