TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 9789810696610 [newsprint]
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and indexes; Contents: Part I Understanding service products, consumers, and markets -- Part II Applying the 4 Ps of marketing to services -- Part III Managing the customer interface
ER  -