TY - BOOK AU - Chaffey, Dave AU - Ellis-Chadwick, Fiona AU - Mayer, Richard AU - Johnston, Kevin TI - Internet marketing: strategy, implementation and practice SN - 9789810695972 [newsprint] PY - 2009/// CY - Harlow, English PB - FT Financial Hall KW - Internet marketing KW - Internet N1 - Includes bibliographical references and index; Contents: Part 1 Internet marketing fundamentals -- Part 2 Internet strategy development -- Part 3 Internet marketing: implementation and practice ER -