TY  - BOOK
AU  - Newsom,Doug
AU  - Haynes,Jim
TI  - Public relations writing: form and style 
SN  - 13: 9781439085462 [paperback]
PY  - 2011///
CY  - Australia
PB  - Wadsworth Cengage Learning
KW  - Public relations
KW  - Authorship
KW  - Business writing
N1  - Includes bibliographical references (pages 405-413) and index; Contents: Part 1 PR writing: role and responsibility -- Part 2 Preparing to write -- Part 3 Writing principles -- Part 4 Writing for traditional media and social media -- Part 5 Writing for select publics -- Part 6 Writing in turbulent times
ER  -