TY - BOOK AU - Haydon,John AU - Dunay,Paul AU - Krueger,Richard TI - Facebook marketing for dummies T2 - --For dummies SN - 9781118107409 [paperback] PY - 2012/// CY - Hoboken, New Jersey PB - John Wiley and Son, Inc. KW - Facebook (Electronic resource) KW - Internet marketing KW - Internet advertising N1 - Rev. ed. of: Facebook marketing for dummies / Paul Dunay and Richard Krieger. 2nd ed. c2011; Includes index; Contents: Part I: Preparing for success on facebook -- Part II: Building your facebook presence -- Part III: Engaging with your customers and prospects on facebook -- Part IV: Marketing beyond the facebook page -- Part V: The part of tens N2 - Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign ER -