TY  - BOOK
AU  - Shimp,Terence A.
AU  - Andrews,J.Craig
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9781133191421 [paperback]
PY  - 2013///
CY  - Australia
PB  - South-Western/Cengage Learning
N1  - Bibliography; Contents: Part 1 The practice and environment of integrated marketing communications (IMC) -- Part 2 Fundamental IMC planning background and decisions -- Part 3 Advertising management and new media choices -- Part 4 Sales promotion management -- Part 5 Other IMC tools
ER  -