TY  - BOOK
AU  - Clarke, Geri
AU  - Wilson, Ian
TI  - International marketing
SN  - 9780077115852 [paperback]
PY  - 2009///
CY  - London
PB  - McGraw-Hill/Higher Education
KW  - Export marketing
N1  - Includes bibliographical references and index; Contents: 1 International marketing orientations and perspectives -- 2 International marketing and digital technology -- 3 International marketing research and insights -- 4 International marketing planning -- 5 International marketing environmental audit -- 6 Core strategy dimensions in international marketing -- 7 International marketing entry mode strategy -- 8 Marketing channels in foreign countries -- 9 International and global brands and products -- 10 International pricing and payments -- 11 International marketing communications -- 12 Relationships and management of international marketing
UR  - http://www.loc.gov/catdir/toc/fy02/2001089512.html
UR  - http://www.loc.gov/catdir/enhancements/fy1303/2001089512-b.html
ER  -