TY  - BOOK
AU  - Albarran,Alan B.
TI  - Management of electronic media
SN  - 9814057096 [newsprint]
PY  - 1997///
CY  - Belmont
PB  - Wadsworth Pub. Co.
KW  - Mass media
KW  - Management
N1  - Includes glossary of key terms and index; Contents: 1 Managing in the electronic media -- 2 Theories of management -- 3 Financial management -- 4 Managing personnel -- 5 Understanding markets and audiences -- 6 Programming strategy and distribution -- 7 Marketing -- 8 Strategic alliances -- 9 Regulatory influences and electronic media management -- 10 Public relations and electronic media management -- 11 Ethics of management -- 12  Management in the twenty-first century
ER  -