TY - BOOK AU - Kerpen,Dave AU - AU - TI - Likeable business: why today's consumers demand more and how leaders can deliver SN - 9781259074325 [newsprint] PY - 2013/// CY - New York PB - McGraw-Hill KW - Management KW - Social aspects KW - Customer relations KW - Social responsibility of business N1 - Includes index; Contents: Chapter 1 Listening -- Chapter 2 Storytelling -- Chapter 3 Authenticity -- Chapter 4 Transparency -- Chapter 5 Team playing -- Chapter 6 Responsiveness -- Chapter 7 Adaptability -- Chapter 8 Passion -- Chapter 9 Surprise and delight -- Chapter 10 Simplicity -- Chapter 11 Gratefulness; Includes appendices ER -