TY  - BOOK
AU  - Fitzgerald, Eugene
AU  - Wanker, Andreas
AU  - Schramm, Carl
TI  - Inside real innovation: how the right approach can move ideas from R&D to market - and get the economy moving 
SN  - 13: 9789814327985 [hardbound]
PY  - 2011///
CY  - New Jersey
PB  - World Scientific
KW  - Customer relations
KW  - Customer services
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Customer Relations
KW  - BUSINESS & ECONOMICS / Strategic Planning
N1  - Contents: Chapter 1: The innovation crisis -- Chapter 2: Inside real innovation -- Chapter 3: One person, one iteration at a time -- Chapter 4: Characteristics of fundamentals innovation -- Chapter 5: The story of a fundamental innovation -- Chapter 6: The American innovation system -- Chapter 7: Building a new innovation system: the free market side -- Chapter 8: Building a new innovation system: the research and education side
ER  -