TY  - BOOK
AU  - Nickels,William G.
AU  - McHugh,James M.
AU  - McHugh,Susan M.
TI  - Understanding business
SN  - 13: 9780077140885 [paperback]
PY  - 2012///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Industrial management
KW  - Business
KW  - Vocational guidance
N1  - Includes glossary and index; Contents: Part 1 Business trends: cultivating a business in diverse, global environments -- Part 2 Business ownership: starting a small business -- Part 3 Business management: empowering employees to satisfy customers -- Part 4 Management of human resources:motivating employees to produce quality goods and services -- Part 5 Marketing: developing and implementing customer-oriented marketing plans -- Part 6 Managing financial resources
ER  -