TY  - BOOK
AU  - Chong, Mark
AU  - Montesano, Jin
TI  - Winning corporate reputation strategies: lessons from asia pacific 
SN  - 9780071327039 [paperback]
PY  - 2012///
CY  - Singapore
PB  - McGraw-Hill
KW  - Social responsibility of business
KW  - Social marketing
KW  - Corporations
KW  - Charitable contributions
KW  - Corporate image
N1  - Includes bibliographical references and index; Contents: Foreword -- Preface -- Contributors -- Chapter One: Introduction -- Chapter two: Pollution and the fragrant harbor-why china light & power's stakeholder engagement with customers may help clear the air in Hong Kong -- Chapter three: Ensuring corporate sustainability through social responsibility-diageo and responsible drinking -- Chapter four: Communicating with the asian customer-lessons from the agrifood sector -- Chapter five: cosmetic regulatory harmonization in asean-a view from industry -- Chapter six: Building corporate reputation through community involvement and strategic partnerships-kraft hope kitchens in china -- Chapter seven: Infusing corporate values and delivering brand promise-singapore airlines' experience -- Chapter eight: Five roles of social media in managing a company's reputation challenges -- Chapter nine: Corporate affairs in India-moving from a shareholder to a stakeholder world -- Chapter ten: Corporate affairs in china -- Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004020375.html
UR  - http://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html
ER  -