TY - BOOK AU - Hiduke,Gail P. AU - Hiduke,Gail P. TI - Small business: an entrepreneur's business plan SN - 9781285170022 [paperback] PY - 2014/// CY - Mason, OH PB - South-Western Cengage Learning KW - Small business KW - Management N1 - Previous ed.: 2006; Includes bibliographical references and index; Contents: Chapter 1 Your great adventure -- Chapter 2 Spotting trends and opportunities -- Chapter 3 Opportunity selection -- Chapter 4 Profiling your target customer -- Chapter 5 Reading and beating the competition -- Chapter 6 Location and distribution -- Chapter 7 Connecting with and enggaging customers -- Chapter 8 Start-up concerns and financial projections -- Chapter 9 Shaking the money tree -- Chapter 10 Legal concerns -- Chapter 11 Build, maintain, and thrive with a winning team -- Chapter 12 Protect your "baby" and yourslf -- Chapter 13 Buying a business -- Chapter 14 Investigating franchising -- Chapter 15 Pull your plan together N2 - A guide to starting and running a small business ER -