TY  - BOOK
AU  - Keyton,Joann
TI  - Communication research: asking questions, finding answers 
SN  - 9780073406763 [hardbound]
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Communication
KW  - Research
N1  - Includes bibliographical references and indexes; Contents: Chapter 1 Introduction to communication research -- Chapter 2 The research process: getting started -- Chapter 3 Introduction to quantitative research -- Chapter 4 Introduction to qualitative research -- Chapter 5 Research ethics -- Chapter 6 Measurement -- Chapter 7 Populations, samples, and sample size  -- Chapter 8 Quantitative research design -- Chapter 9 Surveys and questionnaires -- Chapter 10 Descriptive statistics, significance levels, and hypothesis testing -- Chapter 11 Testing for differences -- Chapter 12 Testing for relationships -- Chapter 13 Quantitative analysis of text -- Chaper 14 Designing qualitative research -- Chapter 15 Qualitative methods of data collection -- Chapter 16 Analyzing qualitative data -- Chapter 17 Reading and writing quantitative research report -- Chapter 18 Reading and writing the qualitative research report
ER  -