TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 9780071233071 [paperback]
PY  - 2002///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and index; Contents: Part one. An overview -- Part two. The cultural environment of global markets -- Part three. Assessing global market opportunities -- Part four. Developing global marketing strategies -- Part five. Implementing global marketing strategies -- Part six. Supplementary material
ER  -