TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780070171008 [papaerback]
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - CD Supplementary: Consumer behavior : building marketing strategy; Includes bibliographical references and index; Contents: Part one Consumer behavior and marketing strategy -- Part two External influences -- Part three Internal influences -- Part four Consumer decision process -- Part five Organizations as consumers -- Part six Consumer behavior and marketing regulation
ER  -