TY  - BOOK
AU  - Moutinho, Luiz
AU  - Southern, Geoff
TI  - Strategic marketing management: a business process approach 
SN  - 9781844800001 [paperback]
PY  - 2010///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - ncludes bibliographical references and index;  	Contents: Part 1. Introduction to marketing and business processes -- Part 2. Future-predicting processes (scenario building and forecasting) -- Part 3. Data management processes -- Part 4. Keeping existing customer processes (order fulfillment) -- Part 5. Getting new customer processes (order acquisition) -- Part 6. Organizational development and co-ordination (infrastructure processes) -- Part 7. The future
ER  -