TY  - BOOK
AU  - Blumberg,Boris
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Business research methods
SN  - 13: 9780077107420 [paperback]
PY  - 2005///
CY  - London
PB  - The McGraw-Hill Companies
KW  - Industrial management
KW  - Research
N1  - Includes appendices, bibliographical references and index; Contents: Section 1: Essentials of research -- Chapter 1 The nature of business and management research -- Chapter 2 The research process and proposal -- Chapter 3 Ethics in business research -- Section 2: Research approaches -- Chapter 4 Quantitative and qualitative research -- Chapter 5 Literature review -- Chapter 6 Sampling: from an example to a whole population -- Chapter 7 Survey research -- Chapter 8 Observational, action and ethnographic research -- Chapter 9 Experimentation -- Section 3: Conducting the research -- Chapter 10 Secondary data -- Chapter 11 Measurement and scales -- Chapter 12 Fieldwork: questionnaires and responses -- Chapter 13 Writing up and presenting research outcomes -- Section 4 Statistical background (on CD-Rom only) -- Chapter 14 Data preparation and description -- Chapter 15 Exploring, displaying and examining data -- Chapter 16 Hypothesis testing -- Chapter 17 Measures of association -- Chapter 18 Multivariate analysis: an overview
ER  -