TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 9812470522 [newsprint]
PY  - 2003///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references, glossary and index; Contents: 1 Introduction: marketing for hospitality and tourism -- 2 Service characteristics of hospitality and tourism marketing -- 3 The role of marketing strategies -- 4 The marketing environment -- 5 Marketing information systems and marketing research -- 6 Consumer markets and consumer buying behavior -- 7 Organizational buyer behavior of group market -- 8 Market segmentation, targeting, and positioning -- 9 Designing and managing -- 10 Internal marketing -- 11 Building customer loyalty through quality -- 12 Pricing products: pricing considerations, approaches, and strategy -- 13 Distribution channels -- 14 Promoting products: communication and promotion policy and advertising -- 15 Promoting products: public relations and sales promotion -- 16 Electronic marketing: internet marketing, database marketing, and direct marketing -- 17 Professional sales -- 18 Destination marketing -- 19 New Year's marketing plan
ER  -