TY  - BOOK
AU  - McDaniel, Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Marketing principles
SN  - 9789814352628 [newsprint]
PY  - 2012///
CY  - Andover
PB  - CENGAGE Learning
KW  - Marketing
N1  - Revised edition of: Marketing : best practices. 2nd ed. c2003; Includes bibliographical references and indexes; Contents:Part 1 The world of marketing; Chapter 1 An overview of marketing -- Chapter 2 Strategic planning for competitive advantage -- Chapter 3 Ethics and social responsibility -- Chapter 4 The marketing environment -- Chapter 5 Developing a global vision -- Part 2 Analyzing marketing opportunities; Chapter 6 Consumer decision making -- Chapter 7 Business marketing -- Chapter 8 Segmenting and targeting markets --  Chapter 9 Decision support systems and marketing research -- Part 3 Product and distribution decisions; Chapter 10 Product concepts -- Chapter 11 Developing and managing products -- Chapter 12 Marketing channel and supply chain management -- Chapter 13 Retailing -- Part 4 Promotion and pricing decisions; Chapter 14 Marketing communications and advertising -- Chapter 15 Public relations, sales promotion, and personal selling -- Chapter 16 Pricing concept
ER  -