TY  - BOOK
AU  - Newsom,Doug
AU  - Hynes,Jim
TI  - Public relations writing: form and style 
T2  - Wadsworth series in mass communication and journalism
SN  - 9781285074733 [paperback]
PY  - 2014///
CY  - Australia
PB  - Wadsworth/Cengage Learning
KW  - Public relations
KW  - Authorship
KW  - Business writing
N1  - Includes bibliographical references and index; Contents: Part 1: PR writing: role and responsibility; Chapter 1: Public relation and the writer, Chapter 2: Ethical and legal responsibilities of the PR writer, Chapter 3: Persuasion -- Part 2: Preparing to write; Chapter 4: Research for ten public relations writer, Chapter 5: The public relations planning process -- Part 3: Writing principles; Chapter 6: Writing to clarify and simplify the complex: style and content, chapter 7: Grammar, spelling and punctuation -- Part 4: Writing for social media and converge traditional media; Chapter 8: PR's role in social media: monitoring and participating, Chapter 9: Media kits, media pitches, backgrounder and columns, chapter 10: Writing for "traditional" or "legacy" media -- Part 5: Writing for select stakeholders/public's; Chapter 11: Email, memos, letters, proposal, and reports, Chapter 12: Crafting messages for controlled media, Chapter 13: newsletter, Chapter 14: Magazine and brochures, Chapter 15: Speeches presentation and other orally delivered messages, Chapter 16: Crisis communication
ER  -