TY  - BOOK
AU  - Biemans, Wim G.
TI  - Business to business marketing: a value-driven approach 
SN  - 13: 9780077121891 [paperback]
PY  - 2010///
CY  - London
PB  - McGraw-Hill Higher Education
KW  - Marketing
N1  - Contents: Part 1. Understanding business to business marketing -- Part 2. Making sense of customers and markets -- Part 3. Defining superior value for customers -- Part 4. Translating the value proposition into marketing instruments -- Part 5. Marketing evaluation and control -- Part 6. Implementing a value-creating organisation; Includes bibliographical references and index
ER  -