TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9789810696573 [newsprint]
PY  - 2012///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Advertising
N1  - Contents: Part 1 The IMC foundation -- Part 2 IMC advertising tools -- Part 3 IMC media tools -- Part 4 IMC promotional tools -- Part 5 IMC ethics, regulation, and evaluation
ER  -