TY  - BOOK
AU  - Saunders,Mark
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 9789810697860 [paperback]
PY  - 2010///
CY  - New York
PB  - Prentice Hall
KW  - Business
KW  - Research
KW  - Data processing
N1  - Includes bibliographical references and index; Contents: 1 The nature of business and management research and structure of this book -- 2 Formulating and clarifying reviewing the literature -- 3 Critically reviewing the literature -- 4 Research philosophies and approaches -- 5 Research design -- 6 Negotiation access and research ethics -- 7 Selecting samples -- 8 Using secondary data -- 9 Primary data: collecting through observation -- 10 Primary data: using semi-structured, in-depth and group interviews -- 11 Primary data: using questionnaires -- 12 Quantitative data analysis -- 13 Qualitative data analysis -- 14 Writing and presenting your project report
ER  -