TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 9780071109055 [paperback]
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and index; Contents: Section 1 Assessing the marketplace -- Section 2 Understanding the marketplace -- Section 3 Targeting the marketplace -- Section 4 Value creation -- Section 5 Value capture -- Section 6 Value delivery: designing the channel and supply chain -- Section 7 Value communication
UR  - http://www.loc.gov/catdir/enhancements/fy0707/2006100298-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/2006100298-t.html
ER  -