TY  - BOOK
AU  - Sharp,Duane E.
TI  - Customer relationship management systems handbook
SN  - 0849311438 [paperback]
PY  - 2003///
CY  - Boca Raton
PB  - Auerbach Publications
KW  - Customer relations
KW  - Management
KW  - Data processing
N1  - Includes bibliographical references (p. 233-234) and index; Contents: 1 The customer today -- 2 The evolution of customer relations to CRM -- 3 The technology of CRM -- 4 Case studies in CRM -- 5 Privacy in CRM -- 6 Benefits in CRM
UR  - http://www.loc.gov/catdir/enhancements/fy0646/2002018592-d.html
ER  -