TY - BOOK TI - Art and advertising SN - 9712709965 [newsprint] PY - 2000/// CY - Pasig City PB - Anvil Publishing KW - Art and industry KW - Advertising N1 - Includes bibliographical references (p. [183]-193) and index; Contents: Editor's notes -- How an ad is created -- Writing for print, radio and tv -- Art direction -- Radio production in advertising -- Producing a tv commercial -- Creativity builds business -- Filipino values in advertising UR - http://www.loc.gov/catdir/enhancements/fy0627/2005282360-b.html UR - http://www.loc.gov/catdir/enhancements/fy0627/2005282360-d.html UR - http://www.loc.gov/catdir/enhancements/fy0627/2005282360-t.html ER -