TY  - BOOK
AU  - Balasan, Ma. Nancy T.
TI  - 2014 marketing basics: a modular approach 
SN  - 97897168202[newsprint]
PY  - 2014///
CY  - Manila, Philippines
PB  - Rex Book Store
N1  - Contents: Module 1: The value of marketing -- Module 2: The environment of business -- Module 3: Market segmentation -- Module 4: Consumer buying behavior -- Module 5: Understanding product -- Module 6: Product pricing -- Module 7: Product distribution -- Module 8: Product promotion -- Module 9: Careers in marketing
ER  -