TY  - BOOK
AU  - Seth,Pran Nath
TI  - Successful tourism, volume II: tourism practices 
SN  - 812078682 [paperback]
PY  - 1997///
CY  - New Delhi
PB  - Sterling Publisher Private Limited
KW  - Tourism
KW  - India
KW  - South Asia
N1  - Contents: Foreword -- Preface -- Part I Arteries of tourism -- 1. Surface transportation -- 2. Airlines industry -- 3. Civil aviation in India -- Part II Travel agency distribution system -- 4. The business of travel agencies -- 5. Automation in travel industry -- Part III The lodging industry -- 6. Hotel and hotelkeeping -- 7. Tourism finance -- Part IV Marketing -- 8. Marketing of tourism -- product -- 9. Tourism advertising for destination promotion -- 10. Marketing of Indian tourism -- Includes Summary -- Questions for discussion -- Appendices -- Glossary -- Select bibliography -- Index
ER  -