TY  - BOOK
AU  - Kotler, Philip 
AU  - Ang, Swee Hoon
AU  - Leong, Siew Meng
AU  - Tan, Chin Tiong
TI  - Marketing management: an Asian perspective 
SN  - 0130109800 [paperback]
PY  - 1999///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Europe
KW  - Management
N1  - Includes bibliographical references and index; Contents: Part I: Understanding marketing management -- Part II: Analyzing marketing opportunities -- Part III: Developing marketing strategies -- Part IV: Planning marketing programs -- Part V: Managing the marketing efforts
ER  -