TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management
SN  - 9780073529882 [hardbound]
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - New products
KW  - Management
N1  - Includes bibliographical references (p. 505-508) and index; Contents: Part one Overview and opportunity identification/selection -- Part two Concept generation -- Part three Concept/project evaluation -- Part four Development -- Part five Launch
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html
ER  -